By ELLE GREWAR
Have you ever heard the phrase SEO? It’s an acronym for Search Engine Optimization, which refers to techniques that improve your search engine ranking on search engines such as Google and Bing.
As a result of their success, many website owners are choosing to create brandable domain names rather than generic or numbered URLs. Making keywords a powerful branding tool for businesses.
Branding your business is essential to making it stand out. One way to successfully achieve this is by opting for a brandable domain name or buying an established one.
This makes it a lot easier for customers to find you and identify your business as the one they want to work with. It’s important to use keywords throughout your site so that people who are looking for what you offer will be able to find you.
Branding Can Increase The Value Of Your Business
Brainstorming and researching riveting brand name ideas go a long way in creating a brandable domain name that can increase the value of your business. For example, if you’re running an online business, having an easy-to-remember domain name that equally makes sense to potential customers will work in your favor. It helps generate higher search engine rankings.
An investment in your domain name is like putting money into a retirement account so make sure you’re making good decisions now! Remember to research available domains before settling on one since trademark issues may arise if there are any matches with existing brands. For more information, check out these blog posts on branding.
Branding Can Help You Build a Strong Online Presence
When starting a business, it’s important to establish a robust online presence as soon as possible. One way to do this is by buying a brandable domain name that you can use across all platforms, including your website and social media profiles.
Using a brand name generator will make it easier for you to explore and choose a compelling brand name that aligns with the core personality and identity of your business. Doing this will help you win customer trust and position your brand as an authority in its niche.
Factors to Consider When Choosing a Catchy Domain Name for Your Business
Use Short Domain for Your Business
A shorter domain is easier to remember than a long one, and this can come in handy if you are trying to distinguish your brand from other brands in the same field. If you have an easy-to-remember domain, people will be more likely to remember and visit it.
However, many other benefits make short domains advantageous. Short domains can also be less expensive to purchase and maintain because they are less desirable than longer ones.
Less Typing = Fewer Mistakes
Everyone knows that it’s important to have an easy-to-remember domain name. But are you aware that the length of your domain can also be beneficial? Studies show that short domains are easier to type, making them less likely to be mistyped in email addresses and web forms. Plus, short domains offer more space for marketing your business.
Looks more professional
A short domain name can make your business look more professional and help you stand out. Having mentioned “looking professional,”; it is worth mentioning that you distinguish your brand through your brand color. In addition to using short domains, brand color can drive your brand recognition by up to 80%.
This makes it easy for people to remember and easily find you online. You’ll feel less like an amateur with just one or two words as your website address, and it may even get picked up by Google, which will then promote you in search engine results.
Fewer Characters = Less Chance of Typos
Short domains are best for business because it’s easier to create and maintain. Using a short domain is better than a longer one because you don’t need to include subdomains.
Subdomains can be hard to remember, which can lead to typos and mishaps when typing an address into the browser bar. Plus, if someone doesn’t know your company’s full website name, they might not be able to find it on the Internet.
Search for Top-Level Domains
Many business owners are looking to expand their brand or get more customers. One of the effective ways to do that is by creating or buying a top-level domain (TLD). These domains are very popular among established companies. Still, many people don’t realize that even new businesses can use them to their advantage.
Top Level Domains, also known as TLDs, are the suffixes at the end of each domain name. They are represented by various letter combinations such as .com, .net, and .edu. These domains serve many purposes, but they all have a common denominator: the ability to streamline your online presence.
- TLDs are easy to remember and spell.
- One domain can handle multiple websites and emails.
- A different TLD will not affect ranking on search engines like Google or Yahoo.
- The company name can be incorporated into the URL without needing a hyphen or additional words.
- Users can instantly know what website they’re visiting based on the extension used at the end of their address bar.
As the Internet gets more popular and online marketing becomes essential to small businesses and startups, you must choose the right one. Popular TLDs you can choose for your business include ‘.org,’ ‘.net,’ and the ‘.edu’ extension.
Top-level domains are a great way to differentiate your business and make it stand out in the sea of other companies. Many benefits come with having your top-level domain, such as building your brand better, increasing conversions, and showing off your creativity.
In addition to leveraging top-level domains while building your website, you should also look in the direction of social media for marketing your brand and gaining online visibility. Why? At least 80% of marketers use social media to generate brand awareness. Social media platforms can drive ROI by up to 26%.
Use Keywords in Your Page URL, Titles, and Meta Descriptions
You’ll need keyword-rich content on your website to rank well in search engine results pages. You should also include keywords in URLs, titles, and meta descriptions of pages on your website so that they’re easily found on Google when someone is searching for something specific.
Using keywords makes you rank higher on search engines and significantly increases your chance of being found. Think branding and SEO!
Grant Polachek is the head of branding at Squadhelp.com, a 3X Inc. 5000 business that delivers ground-breaking naming services. We are the world’s leading crowdsource naming platform, assisting Fortune 500 companies and early-stage businesses in finding compelling business and product names.